Unlike regular Instagram stories, which will disappear after 24 hours, highlights are saved to your Instagram profile, and they live there until you delete them. They are themed stories you share that you can custon categorise so its easier for your viewer. .
When you create a highlight, you can give them a custom name that will allow you to use up to 15 characters, but you’ll need to make it a little shorter if you want your users to be able to read the whole word on screen. So instead of Website of ‘On the Blog’ Use ‘Blog’
Here are 3 great examples of my favorite instagramers, that do this really well.